This book de-mystifies the elements of good interface design through in-depth looks at 18 different designers who have successfully made the connection between design and customer. From these case studies you’ll discover: The 5 golden rules of interface design / How to meet the demands of speed-demon Web surfers / How to generate return visits with a truly different Web interface / The secret too making corporate annual reports lively / How book design can mirror its readers / Product design that combines form and function / How successful environmental design can turn crowds into consumers.
